|
Scholastic Corporation is a U.S. publishing, education and media company known for publishing, selling, and distributing books and educational materials for schools, teachers, parents, and children. Products are distributed to schools and districts, to consumers through the schools via reading clubs and fairs, and through retail stores and online sales. The business has three segments: Children Book Publishing & Distribution (Trade, Book Clubs and Book Fairs), Education, and International. Scholastic holds the exclusive U.S. publishing rights to ''Harry Potter'' and ''The Hunger Games'' book series. Scholastic is the world's largest publisher and distributor of children's books and a leader in print and digital educational materials for pre-K to grade 12. In addition to ''Harry Potter'' and ''The Hunger Games'', the company is known for its school book clubs and book fairs, classroom magazine ''Scholastic News'', and popular book series: ''Clifford the Big Red Dog'', ''Goosebumps'', ''The Magic School Bus'', ''Captain Underpants'', ''Animorphs'', and ''I Spy''. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the mascot for Scholastic. ==History== In 1920, Maurice R. "Robbie" Robinson founded the business he named Scholastic Publishing Company in his hometown of Wilkinsburg, right outside Pittsburgh, Pennsylvania. As a publisher of youth magazines, the first publication was ''The Western Pennsylvania Scholastic.'' It covered high school sports and social activities and debuted on October 22, 1920. In 1926, Scholastic published its first book, ''Saplings'', a collection of selected student writings by winners of the Scholastic Writing Awards. For many years the company continued its focus on serving the youth market, publishing low-cost magazines and later paperback books, The company continued under the name Scholastic Magazines throughout the 1970s. After World War II, cheap paperback books became available. In 1948, Scholastic entered the school book club business with its division T.A.B., or Teen Age Book Club, offering classic titles priced at 25 cents. In 1957, Scholastic established its first international subsidiary in Toronto Scholastic Canada, later moving to Markham, Ontario. By the 1960s, international publishing locations were added in England (1964), New Zealand (1964) and Sydney (1968). In 1974, Richard "Dick" Robinson, the son of founder M. R. Robinson, became President of Scholastic Inc. Named Chief Executive Officer in 1975 and Chairman in 1982, he remains in these positions. During the 1970s, Scholastic was well known for Scholastic Book Clubs, now called Scholastic Reading Club, a book purchasing service delivered through schools, and magazine publications aimed at youths: ''Wow'' (preschoolers and elementary schoolers), ''Dynamite'' (pre-teens), and ''Bananas'' (teens). Scholastic now publishes 33 classroom magazines including ''Scholastic News'', ''Action'', ''Scope'', ''Storyworks'', ''Super Science'', ''Science World'', ''Math'' and more, that reach 14 million readers. The Scholastic Education business sells instructional reading and writing programs such as Guided and leveled reading and print and digital classroom magazines, along with professional learning programs and consulting/training on Family & Community Engagement and Learning Supports. Classroom Magazines have 15 million subscribers. During the mid-1990s, Scholastic entered the educational technology market, working with Dr. Ted Hasselbring of Vanderbilt University to create READ 180, a blended-learning, reading intervention program for students in grades 4 through 12 who are two or more grades below grade level. Since then, READ 180 has been listed in the What Works Clearinghouse and has a record of positive results in a wide range of efficacy studies with various student populations, including special education students and English language learners. Scholastic Education has since created SYSTEM 44, a technology-based phonics program for students in grades 3 through 12, iREAD, a supplemental educational technology program for grades K-2, MATH 180, mathematics intervention for middle school, and FasttMath, a technology based program to teach basic math facts. The EdTech and Services business was sold to Houghton Mifflin Harcourt in 2015 for $575 million. To appeal to American children, in 1997, Scholastic (through Arthur A. Levine Books) purchased the U.S. publication rights to the first Harry Potter book, ''Harry Potter and the Philosopher's Stone''; it was renamed ''Harry Potter and the Sorcerer's Stone''. It continues to publish Harry Potter books, each title a best seller. Scholastic's growth has continued by acquiring other media companies. In February 2012, it bought Weekly Reader Publishing from Reader's Digest Association, and announced in July that year that it planned to discontinue separate issues of ''Weekly Reader'' magazines after more than a century of publication, and co-branded the magazines as "Scholastic News/Weekly Reader.". Other acquisitions include Klutz in 2002, and the reference publisher Grolier, which publishes the ''Grolier Multimedia Encyclopedia'' and ''The New Book of Knowledge in 2000'' and Weston Woods Studios in 1996. In 2015, Scholastic acquired Troubadour, Ltd. in the U.K. During the 2000 presidential election, Scholastic organized the Scholastic News Kids Press Corps, which today includes more than 30 national and International kid reporters ages 10–14. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Scholastic Corporation」の詳細全文を読む スポンサード リンク
|